I’ve decided to try my own gig. Against the steady cheque, against the version of my life that was already working. Writing it down so I can’t pretend I didn’t mean it.
There are three of us, sketching the same thing on the same whiteboard. The idea is small and specific. Most of what gets shared online is opinion, or things that already happened. We want to build something where the unit is a plan – this Saturday, this street, this group, this thing we’re going to do. Friends see it, say they’re in, and now it’s on a calendar as a real thing.
Keep it hyper-local. Your city, your neighbourhood, not a global feed. Let businesses onto the same surface from the other side: a cafe with a slow Tuesday can drop a two-hour deal into the plans forming around it; a venue can sponsor a night that’s already half-organised. Gamify the showing-up, because the hard part isn’t agreeing, it’s the follow-through. A QR scan at the venue, a selfie from the group – subtle ways to prove you turned up, not just said you would. Points, streaks, small rewards for the people who actually appear.
Two sides of a market that hadn’t met cleanly before: people with half-formed plans, and businesses with empty hours. The platform is the base layer – a way to turn “we should do something” into “we’re doing this at 7.”
No idea if it will work. It’s going to be tough. I have a long way to go. I’d rather fail at this than spend the decade wondering. A humble start.